fourdot white logo
Give us a call on 020 8387 1515
Give us a call on 020 8387 1515

Privacy & Cookie Policy

About this privacy policy

Fourdot Affinity LTD (“Fourdot”,“Fourdot Affinity”,“Us”, “we” or “our”) with our registered office in the Kinetic Centre Theobald St, Borehamwood WD6 4PJ and registered number 08093771, is committed to protecting the privacy of its users.

This privacy policy (the “Privacy Policy”) explains our policy regarding any personal data that you might supply to us (or that might be collected from you) when you visit our Website or use certain services offered via the Website (“Information”). The Information shall be used in accordance with the permissions granted by you and in accordance with the DATA PROTECTION ACT 1998 (the “Act”).

This Privacy Policy is intended to assist you in making informed decisions when using our Website. Please take a minute to read and understand it and please note that it should be read in conjunction with our Terms & Conditions.

Please note this Privacy Policy only applies to the use of Information collected via our Website or during your communications with us. It does not apply to your communications with our authorised dealers, or any other third party.

Data controller

Fourdot Affinity LTD is the data controller (“Data Controller”) for the purpose of the act and can be contacted at the Kinetic Centre, Theobald St, Borehamwood WD6 4PJ.

Protecting your privacy and our responsibility

Fourdot is committed to protecting your privacy. You can visit most pages on the Website without giving Fourdot any Information. But sometimes Fourdot does need Information to provide the services that you request. This document is designed to give you a clear explanation of Fourdot’s data processing policies. Please see below for further information. If you have any questions or concerns relating to Fourdot’s use of your Information and/or data protection, please contact the Data Controller at our registered office address above.

By using the Website you consent to Fourdot’s collection and use of your Information as described in this Privacy Policy. If we change this Privacy Policy we will post an updated version of this Privacy Policy on the Website to keep you aware of what Information is collected, how it is used and under what circumstances we may disclose it.

Information we’ll collect

You may send us or we may ask for the following information

  • Your full name
  • Your date of birth
  • Your address and postcode.
  • Your V5C Documentation / Vehicle registration certificate / Proof of Entitlement / Proof of Identification.
  • Your contact information (such as email address, telephone number and mobile telephone number).
  • General information about yourself (such as your personal or professional interests, your experience with our services or our products or other service s and products and contact preferences).
  • Photographic and/or video materials featuring your name and likeliness that we may post on our website.
  • In the event that you apply for a job with Fourdot, we will require further professional information about yourself by way of job application and Curriculum Vitae.

Fourdot may also collect certain information about your computer hardware and software, this includes:

  • Your IP address
  • Browser Type
  • Operating System
  • Access times
  • Access location
  • Referring website addresses

We may record any telephone conversation held with Fourdot.

How Your Information Is Used

Fourdot will use your information in the following ways.

  • To ensure that the content on our Website is presented in the most effective manner for you and your computer;
  • To enable you to use the interactive features of our Website, for example The PlateCreator
  • To enable you to use the interactive features of our Website, for example The PlateCreator
  • To provide products and services that you have requested.
  • To develop and improve our products and services.
  • For our internal record keeping.
  • To contact you to answer any queries you may have.
  • To contact you for market research or marketing purposes where you have given us permission to do so.

We will never pass on or sell your information to any third party.


We are committed to ensuring your Information is secure. As part of our efforts to protect your Information Fourdot will never send you emails asking for your personal Information or for your registered password (if you are a registered user). If you do receive such an email or are asked to disclose this information by someone claiming to work for Fourdot please report the communication to our Data Controller using the following methods:

  • By writing to us at Kinetic Centre, Theobald street, Borehamwood, WD6 4PJ

Correcting, updating and removing your information

You have the right to ask us to provide a copy of the Information we hold about you (for which we may charge a small administration fee) and to have Information removed or any inaccurate Information about you corrected.

If you would like your Information to be removed from our records or if your Information requires amending then we will endeavour to correct, update or remove your Information as swiftly as possible. This can be done using the following methods.

Writing to the data controller at our registered office address at Kinetic Centre, Theobald Street, Borehamod, WD6 4PJ

Our records

We take all reasonable steps to retain your personal Information only for as long as reasonably necessary. If you no longer want us to store your Information you may request for it to be removed from our records, please see above for details of how to request removal. Please note that such removal may prevent us from supplying certain services to you.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address.

We will promptly correct any information found to be incorrect.


Cookies are small pieces of information which are issued to your computer when you visit a website and which store and sometimes track information about your use of the site. We use cookies to elevate your user experience and the quality of our site and service. When you enter our site our web server sends a cookie to your computer which allows us to recognise your computer. By associating the identification numbers in the cookies with other customer information when for example you log-in to the site, then we know that the cookie information relates to you.

By proceeding beyond this page you consent to our cookie settings and agree that you understand this Cookies Policy which explains how you can manage your cookie choices and preferences. Please be aware that restricting cookies will impact on your user experience and may prevent you from using part of our website.

Why we use cookies

  • Allow you to use essential features of our site such as storing your product selections to your shopping bag whilst you continue to shop and/or navigate to different pages of the site and accessing secure areas of the site. If you choose not to accept these cookies, you will be unable to use our site for shopping, only for browsing.
  • Collect information about how you use our site, so that we can improve the quality of our site and service. This information is used by us to:
    • Provide statistics on how our site is used
    • see how effective our adverts are by identifying where you click and which website you arrived from
    • provide feedback to our selected third party partners that one of our visitors also visited their website (including details of any products you bought); and
    • help us improve the site by measuring any errors which occur during your browsing experience.
  • Provide you with improved site functionality by allowing us to remember you if you have visited us before and which preferences you have applied so that we can enhance your future visits to our site. We can also restore what is in your shopping bag if you wish to return on a subsequent browsing session. These cookies may share information with partners to provide services on our site. The information shared is only to be used to provide the service, product or function and not for any other purpose.
  • Offer you a customised browsing experience by providing you with interest based services both on this site and on some other websites too. Some of these customised browsing experiences may be linked to services provided by third parties which provide these services for recognising that you have visited our site. This information is used to inform you of Fourdot products and services which may be of interest to you. These cookies may also link to social networks such as Facebook or Twitter.


We are committed to ensuring that your information is secure. In order to prevent unauthorized access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Deleting Account

If you would like to delete your account on this website. Please send a request through to our contact form here:

Not Found Your Plate Shape?

Contact our sales team who can help!

Not Found Your Model?

Contact our sales team who can help!